SEO refers to Search Engine Optimisation, or in layman terms, creating a website that visible to users on the internet. What does this mean and how is this done? Read this article to find out what SEO web design is all about.
Search Engines and Search Engine Result Pages
Search engines are one the heartbeats of the modern day internet. In any given day, millions of searches are made on search engines around the world as users find content or information that they are in need of.
The most popular search engines in the world include Google, Bing, Yahoo, Baidu, Yandex and DuckDuckGo. Each offers different capabilities and tend to be favoured by specific markets in the world. However, common to each is that they are based on algorithms that determine which websites should be displayed and in what order when a search is made on them.
Otherwise known as a Search Engine Result Page (SERP) ranking, where your website ranks on a search engine for the user’s search terms can have a huge bearing on the number of visitors to your website.
Market research has demonstrated that users rarely venture beyond the first page of results produced by these search engines. As such, the demand to be on the first page of these search engines is tremendous. Thus, this demand has given rise to the practice of Search Engine Optimisation.
Search Engine Optimisation
SEO is all about designing a website with elements that are friendly to a search engine’s algorithm. The central idea here is that if your website is aligned with a search engine’s best practices, then your website stands a better chance to be featured on the first page of search results.
How then can you design your website in a manner that is conducive to SEO? Find out from our tips below:
Page Load Speed
For starters, your website load speed plays a pivotal role in its search rankings. Slow ranking websites are considered to be unfriendly to users and thus are penalised accordingly. Moreover, slow load speeds are detrimental your website’s user experience.
In particular, it has been observed that slow load speeds are correlated with higher bounce rates. This in turn tells the search engine that your website was not relevant to the search query made. Moving forward, you will likely find your website’s rankings dropping.
Structuring applies to your website in two forms. Firstly, your website should be cleanly organized with a clear categorisation of all pages. Your main menu should be comprehensive and easy to use for the user. Meanwhile, the inclusion of breadcrumbs further prevents visitors from getting lost on your website.
Structuring can also be applied to content on your website. The usage of H1, H2, H3 & up to H6 tags is critical here. Like a business proposal, they serve as headlines, titles and sub-titles on your website. Thus, search engine bots are clearly able to read your webpage with little doubt as to what the main points are.
Getting SEO Friendly Web Design
These are two of the most important areas for SEO friendly web design. If you are keen to fully explore this opportunity, then it would be time to engage a professional Web design Singapore agency. With their expertise, your website can be fully optimised to appear among the top results in search engines.