Adapting Your Store to Growing Custom

As you build your brand voice and your store grows in popularity, you’ll need to be prepared to deal with growing custom. Every business aims to grow, expand and capitalise on their successes, but how do you make sure that you can keep growing and not hit a wall?

Here are some top tips to make sure that you are prepared for an influx of custom.

Expand Checkouts 

As your business grows and you have more and more customers, you’ll face some challenges in ensuring that you deliver a high-quality and speedy customer experience. One way to do this is to expand your checkouts. From adding tills and extra queues to hiring extra staff to man the checkouts, there’s plenty to do. Another option to consider is self-service checkouts, although these are only successful in certain industries, so do your research before investing in them.

Storing and Displaying Stock

With more shoppers entering your store, you’re bound to sell more products. To optimise the amount that you sell, you need to be able to stock more on the shop floor and store more in the back room too. Depending on whether you’re preparing for a temporary influx of customers, such as at Christmas time, or whether it’s a more permanent growth you’re adapting to, it may be wise to consider your options. Nowadays, you don’t necessarily have to invest in purchasing extra shelving. Many companies now offer shop shelving hire to lower business costs during busy periods, also taking care of the delivery, installation and removal for you too.

Health and Safety 

As your store is dealing with an increased footfall, it’s important to keep health and safety at the forefront of your mind. Likewise, as you place extra shelving and stock on the shop floor you’ll want to be certain that your customers are kept safe, and all fire exits and paths are kept clear and accessible. When shopping for shelving, it’s advisable to look for flexible and adaptable shelving that you can move around where necessary and that can adapt to your store’s needs.

Extra Staff 

It’s vital to assess your staffing needs. You may need to hire new members of staff, or you may be able to extend working hours for those you currently have. Be sure to communicate with your staff to see what will work for them before making any decisions, the last thing you want to do is cause upset to your workers, especially at such a demanding time. Do this as soon as possible, this will mean you have plenty of time to advertise, interview, hire and train new staff before the extra customers start rolling in.

Increase Conversions

While you’re evaluating how to adapt your store for an increased number of customers, it makes sense to explore any areas that you feel conversions could be enhanced. Extra product baskets highlighting deals and small add ons by the checkouts and queues can encourage customers to make some extra purchases.

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